PropertyManagementMaven: October 2008

Marketing Materials as IMPORTANT as Leases

As a frequent contributor to several landlord websites, I am surprised at how many landlords never take photograps of their property - either inside when it is vacant or exterior pictures when the flowers are blooming and grass looks GREEN.  They don't make it a PRIORITY which it should be.

With the arrival of Craigslist as A MAJOR if not THE MAJOR rental housing website, inserting 4 pictures in a FREE listing should be a no-brainer.

I've been collecting interior photos and having floor plans done for almost 6 years (my husband uses a program called Home Plan PRO to do the floor plans).  Everytime carpet is changed or property is repainted, I take new photos and store them on a 4G jump drive in a folder with the property address and sub-folders for updated photos by the year.

When properties have gone on the market for sale, I have offered my photos and floor plans to the listing Realtor.  In the "olden days", few bothered with uploading these to their co webside or our local MLS as properties sold so FAST.

NOW.....the tide has changed, and this marketing material actually has a VALUE in the marketing of real estate.

Many MLS services nationwide are having the discussion as to who owns this media once it is uploaded into their service.

I maintain this media remains mine.  The client/property owner did not pay for it and just like my car, my computer and my cel phone, it is a tool I use in my business. 

Property managers should not dismiss the value of this marketing media. 

 Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.

LandlordWhisperer

View our available Charlottesville, Albemarle and Lake Monticello rental homes online with photos and floor plans


"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

 

Comment balloon 0 commentsWallace S. Gibson, CPM • October 23 2008 08:49AM
Marketing Materials as IMPORTANT as Leases
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