I took a 2-day course by my web host HOMERENTALS.NET a few years ago and some of the information shared by those attending the course was the use of a spreadsheet to keep track of listing postings AND that postings should be done on the weekend....it was a no-brainer for me and I am wondering why just like weekend emergency "on call" rotation, why more property management/real estate firms do not post their listings on the weekend.
I posted 5 listings at 7:30A today/Sunday, and had the WHOLE of our area Craigslist rental listings for my listings for over 5 hours until the next rental listing post. Additionally, historically, there are fewer listings on the weekends AND more people start their search on the weekends or in the AM so posting early 7 days a week as been my routine for over 2 years.
My spreadsheet is simple.....3 columns with the property address abbreviation/Availability Date/Rent THEN 1 thru 31 rows down for the days of the month and 6 columns across. I use excel so that I can change each section independent of the other.....I post the same row of listings every 5th day and I keep them in different colors. When I have an application or lease out on a property, it remains on my website; however, I put another listing in it's space in the CL listing rotation.
If there is EVER a question as to what property listing I posted when, I have my spreadsheets saved since day ONE.....This is my spreadsheet from August, 2008. I've never posted more than 8 listings in a day and when I get a new listing, I create a CL ad, post it and e-mail a link to my new clients - they are SO IMPRESSED!!!
|207G||1,995.00||NOW||Insert||Craigslist * AUGUST * 2008|
Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous