PropertyManagementMaven: April 2009

Want a few hours of Craigslist daily ad cycle to yourself?.....

I took a 2-day course by my web host HOMERENTALS.NET a few years ago and some of the information shared by those attending the course was the use of a spreadsheet to keep track of listing postings AND that postings should be done on the weekend....it was a no-brainer for me and I am wondering why just like weekend emergency "on call" rotation, why more property management/real estate firms do not post their listings on the weekend.

I posted 5 listings at 7:30A today/Sunday, and had the WHOLE of our area Craigslist rental listings for my listings for over 5 hours until the next rental listing post.  Additionally, historically, there are fewer listings on the weekends AND more people start their search on the weekends or in the AM so posting early 7 days a week as been my routine for over 2 years.

My spreadsheet is simple.....3 columns with the property address abbreviation/Availability Date/Rent THEN 1 thru 31 rows down for the days of the month and 6 columns across.  I use excel so that I can change each section independent of the other.....I post the same row of listings every 5th day and I keep them in different colors.  When I have an application or lease out on a property, it remains on my website; however, I put another listing in it's space in the CL listing rotation. 

If there is EVER a question as to what property listing I posted when, I have my spreadsheets saved since day ONE.....This is my spreadsheet from August, 2008.  I've never posted more than 8 listings in a day and when I get a new listing, I create a CL ad, post it and e-mail a link to my new clients - they are SO IMPRESSED!!! 

207G 1,995.00 NOW Insert     Craigslist * AUGUST * 2008            
101G 1,395.00 NOW Date Postlet Postlet Postlet Postlet Postlet Postlet Postlet Postlet Postlet
103G 1,395.00 NOW 1st 103G 113A 22T     554C 1591B 407G  
304G 1,895.00 NOW 2nd 304G 174D 1700E 1555I 1692F   2492W 405G  
306G 1,495.00 NOW 3rd 207G 1640R 12A 3266AT 29H 27H 1827S 102G  
405G 1,595.00 NOW 4th 101G 392J 2304R 1664H 115B 723C 117M 104G  
102G 1,395.00 NOW 5th 306G 113A 22T     554C 1591B 407G  
407G 1,595.00 NOW 6th 304G 174D 1700E 1555I 1692F   2492W 405G  
104G 1,795.00 NOW 7th 207G 1640R 12A   29H 27H 1827S 102G  
303G 1,495.00 NOW 8th 101G 392J 2304R 1664H 115B 723C 117M 104G  
1555I 4,695.00 NOW 9th 103G 113A 22T 1771OB   554C 1591B 407G  
392J 1,195.00 NOW 10th 304G 174D 1700E 1555I 1692F   2492W 405G  
1827S 1,995.00 NOW 11th 207G   12A   29H 27H 1827S 102G  
27H 1,195.00 NOW 12th 101G 392J 2304R 1664H 115B 723C 117M 104G  
1771OB 1,595.00 NOW 13th 103G 113A 22T 1771OB   554C 1591B 407G  
2492W 1,195.00 NOW 14th 304G 174D 1700E 1555I 1692F   2492W 405G  
1700E 1,695.00 NOW 15th 207G   12A   29H 27H 1827S 102G  
22T 1,495.00 NOW 16th 101G 392J 2304R 1664H   723C 117M 104G  
554C 1,995.00 9/1 17th 103G 113A 22T 1771OB   554C 1591B 407G  
115B 1,395.00 NOW 18th 304G 174D 1700E 1555I 1692F   2492W 405G  
12A 1,595.00 NOW 19th 207G   12A 303G   27H 1827S 102G  
1692F 1,895.00 NOW 20th 101G 392J 2304R 1664H   723C 117M 104G  
2304R 1,495.00 NOW 21st 103G 113A 22T   115B 554C 1591B 407G  
1591B 1,595.00 NOW 22nd 304G 174D 1700E 1555I 1692F   2492W 405G  
      23rd                  
1664H 3,495.00 NOW 24th 207G   12A 1771OB 303G 27H 1827S 102G  
723C 1,695.00 NOW 25th 101G 392J 2304R 1664H   723C 117M 104G  
174D 1,495.00 NOW 26th 103G 113A 22T 3266AT 115B 554C 1591B 407G  
113A 1,595.00 NOW 27th 304G 174D 1700E 1555I 1692F   2492W 405G  
117M 2,295.00 NOW 28th 207G   12A 1771OB 303G 27H 1827S 102G  
3266AT 1,285.00   29th 101G 392J 2304R 1664H   723C 117M 104G  
      30th 103G 113A 22T 3266AT 115B 554C 1591B 407G  
                         

 Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.

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Comment balloon 10 commentsWallace S. Gibson, CPM • April 26 2009 03:50PM
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