PropertyManagementMaven: January 2010

The Basic Google Process

 

Getting back to THESE basics helped me understand why TAGS are so important * Thank you

 

Via Wayne Golliday (SEO Redefined):

People often wonder where those Google search results come from.  So being a somewhat smart individual I thought I would try and explain it to those of you are interested.  

The process for Google is actually a three stage process that includes the following stages:

1.  Crawling

2.  Indexing

3.  Serving

Google has something they call a "Googlebot".  Sometimes this is also called a "bot", "robot", or "spider" but they are all the same.  These little bots are what crawl the internet looking for websites.  Anytime one of these bots finds a new link it will generally follow this link.  That is one reason why in-bound links to your site are so important.

Crawling is the way that Google finds news websites or pages that have been updated.  These bots are directed (we think) by the algorithms that Google uses and the sites already listed in the Google index.  These bots are told how often to crawl a site and how many pages should be indexed with each crawl.

Indexing is basically the way the Google stores the crawled information on it’s servers.  Google indexes keywords and phrases, date of crawl, title tags and other information.  It is like a huge library of all the internet information the bots can find.

Serving is the way that Google presents this information to you when you do a search.  Google presents this information to you in what it considers to be the most relevant to your search.  How is relevancy is determined is a closely guarded secret but some people have reported that it contains upwards of over 200 factors.

So now that you have a basic understanding of how a Google search works could someone explain to me where my socks go when I wash them?

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

7 commentsWallace S. Gibson CPM * GRI • January 12 2010 05:52AM

APARTMENT VACANCY RATE HITS 30-YEAR HIGH!

 

This may well be correct for multi-unit properties; however, many areas report a lack of supply for rental homes as the unsold home rental market has disappeared.

 

Via Mark & Elly Ostrovsky (Howard Hanna Smythe Cramer):

Real estate research firm Reis, Inc. reports that apartment vacancies rose to 8-percent in the last quarter of 2009. As a result many large apartment complex owners have been forced to reduce rents. One year ago the vacancy rate was 6.7%. The blame for the recent downturn goes to the recession and to job losses and/or fear of job loss,

Rental Sign

Resi has been tracking apartment vacancy rates for 30 years and an eight-percent rate is the highest on record.

That being said, the MLS in Northeast Ohio's eastern suburbs is not exactly flooded with rentals. There are only 5 listed in Beachwood, 32 in Shaker Heights and 31 in Cleveland Heights. More than a few of these rentals are single family homes and not apartments. Many apartment building owners do not list their rentals in Northeastern Ohio on the MLS.

For more on this story follow this link:

http://www.reuters.com/article/idUSN0614064020100107

Mark & Elly Ostrovsky

Howard Hanna Smythe Cramer

216-577-1156

EllyandMark@GMail.Com

http://MarkOstrovsky.Com

 

Mark is a licensed attorney and works with his wife Elly in residential real estate representing buyers and sellers in Cleveland, Ohio's Eastern suburbs. You can search for homes on their website:

http://markostrovsky.com/

 

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

4 commentsWallace S. Gibson CPM * GRI • January 12 2010 04:55AM

Landlord 101: Basic Lessons - Ground yourself in state laws before renting to a tenant - Malibu Real Estate - 4Malibu.com

 

These BASICS are a GREAT Reminder coming into the 2010 rental season

 

Via Bobby Lehmkuhl (Broker Associate / Pritchett-Rapf Realtors):

 Malibu, CA Real Estate


The Malibu Real Estate Resource Guide

Malibu California Real Estate ׀ Malibu Homes ׀ Malibu Homes for Sale


Becoming a landlord is not as simple as 1-2-3, but learning the basics and your state's landlord-tenant laws is a good place to start.

1. Determine monthly rental fees and security deposits

There is no real estate more local than the rental market. Find out the going rate for comparable units or properties in your area. The Internet is a wonderful resource for landlords to assess what market conditions are. Talk to other owners, check out postings in the local classifieds and, if you have the time and flexibility, try setting the price slightly higher and assessing the prospective tenant feedback. Security deposits are typically set at one or two months' rent, but laws vary by state.

2. Know your responsibilities

The tenant-landlord relationship can turn into a court date more easily than you might think - just look at how many lawyers practicing real estate litigation are listed in the yellow pages. Because fair housing and tenant-landlord statutes vary so much, be sure to check your local government website for pertinent information. The websites for the Landlord Protection Agency as well as the U.S. Department of Housing and Urban Development provide state-by-state laws that affect landlord-tenant legal rights. At the very least, provide plumbing, heating and electrical systems in working order and a roof free of leaks. Unless the lease imposes certain responsibilities on the tenants, everything goes to the landlord when it comes to keeping the place habitable.

3. Wordsmith your lease

How long do you plan on renting your property to a tenant? Are pets allowed in the rental home? Do you mind if your tenant smokes cigarettes? Every lease should contain components addressing length, terms of use, occupancy, rental and security fees, landlord entry, and payment of utilities. Don't worry about the length. The most important thing is that the lease is comprehensive and compliant with the state in which the rental agreement is occurring. Include details on other terms of use. If you've recently refinished the wood floors, for example, you might want to prohibit the use of waterbeds. The best way for a landlord to protect himself is by having a good lease," advises Reno. Websites such as Completelandlord and Nolo, an online provider of legal information, provide templates and standard forms for rental agreements so you don't have to start from scratch.

4. Screen possible tenants

Once you select a tenant, you'll have to live with her for the duration of the lease. While tedious, taking the time to do a full background check, including credit reports and references and verifying employment, is well worth avoiding the headache of a tenant defaulting on his monthly rent. (Seek permission in writing from the prospective tenant before conducting the check.) It's in your best interest to find a responsible and respectful renter, so if the applicant has lied in any step of the process, move on to the next potential tenant.


Bobby Lehmkuhl ׀ Bobby@4Malibu.com ׀ 310.365.7696 ׀ Broker Lic. #01457517

Danielle Dutcher ׀ Danielle@4Malibu.com ׀ 805.341.8769 ׀ Broker Lic. #01463653


Material discussed is meant for general illustration and/or informational purposes only and it is not to be construed as tax, legal, or investment advice. Although information has been gathered from sources believed to be reliable, please note that individual situations can vary, therefore, please consult a professional for specific advice.

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

4 commentsWallace S. Gibson CPM * GRI • January 12 2010 04:34AM

My Dog

 

I could NOT resist * my dogs are Republicans * They work me to DEATH!!

 

Via Rick Kellow:

My dog sleeps about 20 hours a day. She has her food prepared for her. She can eat whenever she wants, 24/7/365.  Her meals are provided at no cost to her. 

 

She visits the Dr. once a year for her checkup, and again during the year if any medical needs arise. For this she pays nothing, and nothing is required of her. 

 

She lives in a nice neighborhood in a house that is much larger than she needs, but she is not required to do  any upkeep. If she makes a mess, someone else cleans it up. She has her choice of luxurious places to sleep. She receives these accommodations absolutely free.

 

She is living like a queen, and has absolutely no expenses whatever. All of her costs are picked up by others who go out and earn a living every day. I was just thinking about all this, and suddenly it hit me like a brick in the head, Holy SHIT, my dog is a democrat!

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

6 commentsWallace S. Gibson CPM * GRI • January 11 2010 04:01PM

'Rush Limbaugh! The Musical' Debuts in Chicago End of the Month

Just as soon as the Germans may soon have HOPE - The Obama Musical Story, Rush Limbaugh! The Musical will debut in Chicago at the end of the month.

The musical will be produced by the Windy City's comedy troupe Second City.  The show's website boasts that it is being brought to the stage by the same team that made Rod Blagojevich SUPERSTAR.  The RUSH musical begins in Rush's humble beginnings and follows his ascent to Conservative radio talk show dominance.  The actor playing Limbaugh has set up a blog to chronicle the experience.

http://storyballoon.org/videos/chicago-second-city-comedy-troup-to-debut-rush-limbaugh-the-musical/

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

9 commentsWallace S. Gibson CPM * GRI • January 11 2010 03:56PM

Google Gives GoGo Juice while Flying to New York City

 

For those of us who FLY * this is good information...thank you BRAD!!!

 

Via Brad Andersohn ~ Community Manager (ActiveRain):

Google Gives Great GoGo Juice as a gift, and they're doing it on Virgin American Airlines

This will be my first post ever from a plane flying at an altitude of over 37,225 feet.  I just couldn't resist.  My options were to either sleep on the 5 hour flight to New York, finish reading "Crush It" by Gary V, or write a blog post. Well, here I am. lol~  I'm actually hoping that in the next five hours, I can accomplish a little bit of all three.  :-)

It was a really cool thing to arrive at the Virgin American Air gate this morning to see that they had Wi-Fi available for all us passengers.  Then I was greeted with a handshake and a smile from one of the Virgin Air employees at the front desk, followed by seeing my name in lights on the "BIG" board.  Wow, I have to say I got pretty excited, and was very impressed with their unique great customer service.  I really appreciated that warm and fun reception.

I can tell already this is going to be a great trip to RainCamp and Inman Connect!

    

First thing after boarding the plane, I run into Derek Overby and Mike Mueller, both nearly as excited as I am to get to New York. (Actually, Mike Mueller is behind me sleeping right now, but I know he's excited).  I just sent him an IM using this new "seat to seat chat" they have on board, but looks like Mikes getting his zzzzz's instead right now...

I digress.  So how cool is this that I am writing this post from seat 18D aboard a flying aircraft.  I have written many Blog posts and from "many" different places, but never while flying on a plane.  Here I was thinking and dreading the worst of a long 5 hour+ flight from the West to East Coast.  I sure am glad that Google has a hot thing going on with Virgin...wait...that doesn't sound quite right, but I think you know what I mean right?  FREE WiFi on a plane, Man I just love that they've finally able and doing this.

Now I'm spoiled, I will never want to fly without Internet Access again.  Google, please keep your "GoGo" coming, and provide it on all airlines, not just Virgin's.   You've got my vote, it sure is making the time and flight go faster, and it's much more enjoyable knowing my email is not getting backed up over the next few hours.  Thanks to Virgin Air and Google for bringing me my "first ever" Airborne Blogging experience.  I'll probably want to travel a lot more now and you both know where I'll "GoGo" when it comes time to "FLY!"

 

Looking forward to landing in New York in a few hours, and I'm really excited about being a part of both Inman Connect and RainCamp this year. I hope I'll get to see you at either one or both.  ...and I still can't believe I'm writing this while flying on a plane. :-))


"RainMaker" Special - Signup Here for New Member Discount
RainCamp™ - "Because The Way We Do Business Has Changed!"

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

4 commentsWallace S. Gibson CPM * GRI • January 11 2010 03:26PM

Goal Setting - Why You Need to and How

 

I do goals by way of $$$ for the next year AND # of new properties. 

 

Via Karen Rittenhouse (Triad Residential Solutions):

 graph

Why do you need to set goals?

Because if you don't have a destination, you can count on never getting there.

Start with today.  Look at where you are, physically, financially, in your job, your marriage, your family, whatever is a priority for you. Really think about it and write it down.

Why write it down? Trust me, it gives it so much more power. When you think of something, that's it. It's a thought, an idea, a wish even. But, when you write it down it becomes much more concrete. You can see it and touch it. It exists. Your brain gets it.

So, write down where you are. Next, decide, really decide, where you want to be. If you live in a 3 bedroom and you want a 4 bedroom, write it down. If you're single and you want to be married, write it down. If you're married and you want more passion in your relationship, write it down. If you make $40,000 a year and you want to make $60,000, write it down.

Post your goals somewhere you'll see them regularly. I posted mine on a bulletin board next to my desk. My son, way more techie than I, has his listed on his laptop and checks them regularly.

Why is this important? Your goals are like a map. You've started out on a journey, we'll call it 2010, and you need to know where you're going. It's important to look at the map regularly to remind yourself where you want to end up and to chart whether or not you're getting closer to your destination. From time to time, youmay need to adjust your direction.

Break down your goals into manageable, doable, steps. If you want to loose 40 pounds this year, how many pounds is that per month? About 3 1/2. And, in 6 months, you should have lost about 20 pounds. Breaking it down like that helps you to chart your progress and keep in mind that you have 12 months to get there. If you're way ahead of schedule, you may be able to accomplish more. If you gain weight after a holiday, you know what you need to do to stay on that 12 month path.  Break down your steps into increments you can track.

Give yourself a time table. In the example here, we're using 2010 or 12 months. I like to start the year with a new 12 month, 3 year and 5 year plan. The first time I did that, I had no idea what to expect or what was realistic. Turned out that I accomplished everything, even the 5 year plan, all in just 6 months! What did that show me? I probably wasn't setting my goals high enough, and I was moving way too fast! I determined to slow down and allow myself time to enjoy the journey.

This was powerful. If I hadn't written down goals, I would not have accomplished as much, would not have had a plan and would not have had milestones to celebrate. Goal setting is a way to take charge of your life rather than simply reacting to what happens to you over time.

Set a date. You need a time table of some sort or your goals may end up wishes that you never get to. The more often you set goals in this way, the better you'll know what you can accomplish in a certain time and the more accurate your strategies become. The second year I set goals, it took me 8 months to hit my 12 month goal. The third year, I hit my goals at the end of October. I can now pretty accurately judge just how much I will accomplish in a 12 month time frame and I have lots of opportunity to celebrate my victories.

Have fun with your goal setting. Remember, your life is constantly evolving and your path toward your goal will be shifting. Another powerful thing that has happened as I've written and paid attention to my goals is that, if I'm not able to attain something I set out for, I understand why it didn't happen. Why do I have that insight? Because I'm paying attention.

For example, last year I had a goal to buy, renovate and sell 8 houses. I did not hit that goal. Why? Changes in the banking industry. Buying took longer than it had the previous 4 years. Getting the properties closed out took longer. My time for rehab and contract stayed the same, but working with lenders was the surprise.

If I didn't have a plan and wasn't tracking the results year after year, there's a lot of valuable business information I would not be aware of.

2010 will be gone in 12 months whether you plan for it or not. Since you're going to be there anyway, why not set goals and in 12 months we'll all celebrate how much we achieved.

 

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

5 commentsWallace S. Gibson CPM * GRI • January 11 2010 12:35PM

Analyst: Housing a Good Investment in 2010

 

Property Managers are SMART to find these types of articles JUST in case our clients or would-be clients HAVE read them

 

Via Andy Yakubovsky (Century 21 Prevete Real Estate):

Analyst: Housing a Good Investment in 2010

 
Forbes housing reporter and analyst Francesca Levy makes some thought-provoking predictions in the latest issue of the magazine.


She predicts:

  • Real estate will be an attractive investment strategy in 2010 with wealthy investors devoting an increasing segment of their portfolios to it.
  • Loan modifications will result in more people who should probably be facing foreclosure slipping deeper into debt.
  • Cities like Omaha, Neb., and Buffalo, N.Y., which avoided the housing bubble and most of the bust, will be models for cities trying to avoid another bubble.
  • Financial troubles in Dubai will ripple through the U.S. luxury market, creating energy in a market that has been stagnant.


Source: Forbes, Francesca Levy (12/28/2009)

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

0 commentsWallace S. Gibson CPM * GRI • January 11 2010 12:26PM

She's writing about NASCAR, again!!! Older Drivers Have MORE Fun!!

For those of us who LOVE NASCAR, we all know a Kenny Schrader story, race or remember a FUNNY Mikey put-down on the SpeedTV Monday night NASCAR show.

This year because of a change in the method of allowing entry into the Budweiser Shootout in Daytona in February 6th, Kenney will be able to run the race in the #82 RED BULL entry.  Scott Speed, the regular driver, is not eligible to run the race and Kenny qualifies because he has won the race twice in the past * 1989 and 1990.

This will make a GREAT show for the race as Red Bull fields Toyotas and put Brian Vickers in the CHASE for 2009.  Scott Speed will be in the #82 for the Daytona 500 * 1P on FOX * February 14th

In he small NASCAR world corner, Schrader was the one who introduced "cousin Carl Edwards" to Jack Roush.  Schrader and Edwards are both from Missouri and LOVE racing DIRT.

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

7 commentsWallace S. Gibson CPM * GRI • January 11 2010 11:47AM

Yes! Mr. Vendor * I'll do business with you * I LIKE the way you BILL

One of my New Year's resolutions is to lessen my doing OTHER PEOPLE'S jobs...after over 10 years of using a licensed contractor for my repair work and not being able to get bills on time to PAY HIM, I've spent the last 6 months refining my vendor list to those service firms with whom I can communicate via e-mail and then get bills from in a timely manner AND who treat my residents with courtesy.

You would think that this would be easy; however, it has really been more difficult that I anticipated. Either firms want my personal credit information * large corporate firms; they want a credit card * that will be an even GREATER billing nightmare; or their bills are on waitress sized receipt books because they have to have a carbon...I have finally gotten a services resource list that will take repair/service requests for my appliance repairs; HVAC servicing AND plumbing. They all send me bills in a timely manner * my plumber will e-mail them THAT DAY * and I can get them PAID and their expense logged against my owner accounts in a timely manner. 

NOW * I can concentrate on doing MY BUSINESS to get US ALL even MORE BUSINESS in 2010!!!

 

 

Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
View our available rental homes online with photos and floor plans

"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

6 commentsWallace S. Gibson CPM * GRI • January 11 2010 06:40AM