PropertyManagementMaven: February 2012

Who had a 2-Hour Wait Last Night and Gained 100,000 Followers on Twitter?

During last night's/this morning's Daytona 500, there was a 2 hour RED FLAG stop while track workers cleaned up a FIREY crash.

The driver of the #2 * Miller Lite/Blue Duce * Brad Keselowski had his phone in the car so he took a photo and tweeted it * the guys in the Fox Sports booth got his tweet and mentioned it on hair - within a hour * he had over 100,000 followers.

During the "fire" delay, viewers tweeted questions to drivers who were then out of their cars on the back-stretch of the track and they gathered around Brad's phone and answered tweets like where does he keep his phone in his racecar (he has a special pocket); how did the drivers get their ballcaps that they were wearing when they got out of their cars (they have them tethered to their gear shift); and while many of the drivers do not tweet or carry phones in their racecars, I suspect that many of their teams and SPONSORS will be remedying this TODAY!   It is the SPRINT Cup after all!

NASCAR driver Brad Keselowski uploaded this photo of an explosion on the race track to Twitter.

 Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.

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Comment balloon 5 commentsWallace S. Gibson, CPM • February 28 2012 10:04AM
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