In the not to distant past * rental advertising meant print newspaper ads, usually in-line classified ads AND a sign in the front yard....then it evolved into listings put on online websites, and signs and fewer print newspaper ads.....NOW marketing is 24/7 and advertising is daily.....
I MARKET through my website 24/7.... http://VaHomes4Rent.com ...is available for prospects to preview 24/7 with interior photos and floor plans. I can tell that prospects are viewing my website through various statistics available through the hosting site HERO AND I can check the on-line click counter.
For single family homes (SRFs) I have a sign in the front yard if it is permitted by the HOA/PUD covenants and my signs have my website on them.
I ADVERTISE by posting a selection of three to five listings DAILY (expecially WEEKENDS) on our local Craigslist section...... http://charlottesville.craigslist.org/apa/ I use either the HTML of my HERO property listing or the HTML of a postlet ad. This allows me to have the same property listed 2X in a 3 day period....
Some might call this AGGRESSIVE MARKETING and I would agree; however, it is getting my properties rented....I post my CL listings early in the day and check back to see their "location" on the site. Luckily, they rarely fall off the first page/100 listings at this time of the year because properties have been rented prior to the start of school AND many postings from out of the area have dropped off.
Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous