NASCAR fans know who Max Siegel is * he is the SONY executive who was brought into the Dale Earnhardt Inc. to expand the media, merchandising AND outreach in the departure of JR to Hendrick Motorsports.
With the merger of DEI and Chip Ganassi, Siegel has been working with NASCAR on their Drive for Diversity program and is now promoting this via multiple cable channel presentations in conjunction with NASCAR's own inhouse Media Group.
NASCAR actually wants involvement in tv and movies for the sport and has taken a very pro-active outreach position including the animated movie CARS and the shows being produced for CMT, Showtime and now BET.
KUDOS to NASCAR for taking the pro-active steps to increase the # of fans for the sport, providing a POSITIVE message AND outreaching to drivers of diversity.
Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.
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Somehow I think watching a bunch of real estate agents in bunch has got to be a lot less exciting than watching a bunch of NASCAR drivers turning left, granted, in a bunch and at very high speed, and only inches away from each other.....
My point is for NAR to control the message regarding the real estate industry. NAR is NOT being pro-active with the message and are allowing politicians and financial writers control our message
NASCAR does a great job at tuning their message. Even when the message gets out of control, they get back in front of it (driver fueds, fights in the pits, etc).
Wallace - ok, I got that. Right now NAR has a lot to do to turn the public's opinion of it around with the history of Yun's over positive statements about the market for the last couple of years.
Wallace, I like the idea of NAR sharing a much more vocal message about real estate and NASCAR and their use of media is a unique example of a direction NAR could go.
NAR MUST control the message better * much BETTER * for the benefit of members AND customers/clients and the public.