PropertyManagementMaven: The Agent Toolbox, Then and Now

I was first licensed in Rochester, New York in 1996. I remember receiving a paper memo from my mentor about what tools I'd need to start my career. Just the fact that it was a paper memo speaks volumes. Among the things needed:

• Beeper
• Voicemail account
• 3-ring binder
• Plastic sleeves for the listing presentation
• Day planner
• Copy of "List More, Sell More" by Jerry Bresser
• Cassette player for training tapes
• A photo of myself saved on a floppy disc for cards and brochures

The office would provide all MLS forms, a dedicated fax number, and post it notes for phone messages. I had my own section in the message carousel at the front desk. 

AOL arrived in the office in 1997, when a PC replaced the MLS idiot terminal- listings now had a photo!! I chose the screen name JPHILIP as a lark- I hated my first initial/middle name setup inflicted by my parents. It was my first email address and I still have it today. The conventional wisdom at that time was to not devote too many resources to web pages or Internet marketing because it was an unknown commodity. I was approached by someone selling websites to get one, but all I did was pay $50 and register jphilip.com. My girlfriend at the time asked why, and I said jokingly that I thought I better get it before someone else did. If I only knew the headache getting jphilip.net would be a few years later. 

By 1998 I had my own PC and could work from my apartment, to the consternation of my manager. I had an analog cellular phone and a voicemail hotline tree with 15+ extensions for property descriptions of my listings. I added Microsoft Word (not Office- Word.) to my tool box. I retired my beeper and voicemail accounts. CDs replaced cassettes.  

Today, a new agent would have a far different list of tools needed to begin their business. These are the things a new licensee should have to begin their career:

• A smart phone with blue tooth
• A laptop with a wi-fi card
• A dedicated website with an IDX home search
• An Active Rain account, a Twitter account, a LinkedIn profile, and a Facebook business page
• A Gmail account with Google Docs and other Google business solutions, such as online photo and graphic storage.
• Full online organization so what used to be on Outlook is now in the Cloud- calender, planner, events, contact database, and a robust RSS reader for news, blogs, and Google alerts. 
• Copy of "List More, Sell More" by Jerry Bresser

That's probably the tip of the iceberg. The industry has evolved incredibly. And oh, how the toolbox has changed. 

 

• We Are Westchester County & Hudson Valley NY Real Estate. Reach Phil at (914) 723-8900.
• J. Philip Faranda, Broker-owner, J. Philip Real Estate, LLC. 2010 Vice President, Westchester-Putnam Multiple Listing Service. 
• I am one of New York's premier short sale REALTORS. 
• J. Philip Serves Briarcliff Manor, Ossining, Croton, the River Towns, Westchester County, and the bedroom counties of New York City.
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