PropertyManagementMaven: I UNDERSTAND You Found My Listing on Zillow*Trulia*HotPads, etc....

I UNDERSTAND You Found My Listing on Zillow*Trulia*HotPads, etc....

...I did not put it there.  

Somehow, I am now the EDUCATOR of rental prospects using migration sites to find their new rental home.

These sites RARELY provide a link to my website but they do provide my phone # which is why my outgoing voicemail message directs them to my web site....I also have a MightyText app that I can use to send text messages to cel phones providing information on how to access my listings on my web site.

Many of these sites also do not indicate when the property will be AVAILABLE....SHAME on them....Unlike a home for sale, the majority of my rental homes are currently OCCUPIED so letting prospects (site users) know when properties will be AVAILABLE is very important!

 

I really feel like I am HERDING CATS.....

I recently changed my primary and secondary (Craigslist) e-mail signatures to include:

 

Wallace S. Gibson CPM

View our available rental homes online with photos and floor plans

NOTE to Zillow, Trulia, Realtor.com & HotPads users...these are migration sites for listings placed on OUR web site....you should click on the above link to find the property you are interested in under PREVIEW OUR LISTINGS and use the Contact/Inquire option on the listing for additional information and to schedule a viewing.

Here Kitty! Kitty! Kitty!

 

 

 Wallace S. Gibson, CPM * GIBSON MANAGEMENT GROUP, Ltd.

LandlordWhisperer

View our available Charlottesville, Albemarle and Lake Monticello rental homes online with photos and floor plans


"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

 

Comment balloon 13 commentsWallace S. Gibson, CPM • April 23 2014 11:10AM

Comments

How do we manage to keep our sense of humor?  Must be in our DNA.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 5 years ago

Rental prospects who search for a rental home like they would for a home purchase are really having a hard learning curve......property managers and DIY landlords are not wasting our time with these sites when we can post on Craigslist and Facebook and get our units rented.....

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) over 5 years ago

The hijacking of our listings in such a pia Wallace

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) over 5 years ago

I don't mind the "placement" on these sites; however, because they have not bothered to actually differentiate between a sales listing and a rental listing, their users have to jump through more hoops to get information that they actually need to find a rental home..

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) over 5 years ago

Wallace, as we enter this age of transparency why is the water so cloudy?  Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) over 5 years ago

Hi Wallace - 

Thanks for writing this post. I think it brings up some points and shows me that there is still a lot of work to be done.

I lead online marketing at HotPads. I looked into your listings on our site. It seems they are being fed to HotPads through our HomeRentals feed, which comes from HeroPM. It seems you're a HeroPM user?

If you don't want the free leads from the 13 million+ rental shoppers on Zillow's site (which includes HotPads), you can either deactivate them on HeroPM (which speaks to your concern about the availibilty) if they are taken, or you can likely choose to exclude them from being syndicated to HotPads/Zillow. We don't want inactive listings to be advertised as available on our sites because that is a bad experience for our users, and we have heard that this common practice (of listing unavailable units) is a frustration of consumers looking for places for rent on places like Craigslist.

So, your listings are coming to HotPads through a service that you are using. Also, we show as well as possible that a place is for rent or sale, so as not to confuse our consumers (which would be a bad experience for them!) We have it in our meta description and all over the listing on HotPads. We are always looking for better ways to be more transparent with our users, so if you have ideas we would love to hear them!

Best of luck with your business! Feel free to reach out to me personally at jdoherty@hotpads.com if you have more concerns!

John

Posted by John Doherty over 5 years ago

John * thank you * YOU MAKE MY POINT....AVAILABILITY means * in the rental biz * WHEN THE PROPERTY CAN BE OCCUPIED...it DOES NOT MEAN IF the property is available.. rental listings on HEROPM are ACTIVE or INactive and listings on POSTLETS are ACTIVE/EXPIRE - not Available....the DATE THAT A TENANT PROSPECT CAN MOVE IN is ALMOST as important as the rent amount and location....a prospect who can't see the DATE THE PROPERTY IS AVAILABLE...just keeps clicking the CONTACT ME button which wastes EVERYBODY's TIME!.....just put a DATE AVAILABLE in the rental listings or take it from my HEROPM listing.....

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) over 5 years ago

Hi Wallace - thanks for your response! I understand your point much better now.

Nationwide, most feeds (like the one providing your listing to us) do not provide us the date a listing is available. However, HeroPM does do this. I have talked with my head of data integration and added my vote to getting this project done so that we can display these dates.

Of course, the best way to make sure that people do not keep contacting you after the listing is taken is to deactivate it on HeroPM, which then triggers HotPads to deactivate the listing.

I hope this helps and that we can help you out in the near future with the Date Available!

John

Posted by John Doherty over 5 years ago

John- DEactivation of my listings has NEVER been the issue * NEVER...I control that and take them off myself PERSONALLY....it is prospects finding my listings on migration sites that do not ACKNOWLEDGE that knowing when a property will be available to OCCUPY is important...it's IMPORTANT..I start renting homes in FEBRUARY for July occupancy....YOUR site users are getting po'd about not having the DATE AVAILABLE on your site and having to click several more times to find this information....that's why I have the wording in my e-mail signature........I would think that this is an issue that would keep these prospects on your site LONGER if they could SEARCH by DATE AVAILABLE 

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) over 5 years ago

Thanks Wallace. As I said, I have put in my vote for this with our data integration team and they will hopefully be working on it soon.

Posted by John Doherty over 5 years ago

Sometimes social media serves to cloud the acquisition process.

Posted by Jeff Jensen (The Federal Savings Bank/Lending in 50 states) over 5 years ago

Hello, Wallace! I hope all is well with you. I do not depend on the syndicated listings and would stomp them all out if I could. Many fields that are important for me and my clients are not passed through or kept in the syndicated information. For me these parameters are "is there electricity?" or "is there a well or water source?"

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) over 5 years ago

You are much better at herding cats than I am as noted in your photo.  I think I showed that property and the bottom of my shoes have never been the same.

Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) www.Progressive-Realty.info) over 4 years ago

This blog does not allow anonymous comments