PropertyManagementMaven: Want to do Rental Leasing....UN-learn What You Know about Writing Ads!

Want to do Rental Leasing....UN-learn What You Know about Writing Ads!

I have local property management friends who are taking on UNsold listing for property management as the homeowners leave the area.


They think nothing of taking the MLS property description and using it in their web advertising for the property FOR RENT.


In my experience, I have never had a rental prospect ask if the home had trey ceilings, chair railings, 9' ceilings OR crown molding...yet, I keep seeing this irrelevant information in rental property ads on Craigslist and other rental web sites.

Rental prospects DO WANT TO KNOW if the property has a GARAGE, a FENCED YARD and what appliances come with the home.


Since most rental prospects time to select a rental home is short and finite, wasting limited ad space giving USELESS information is counter productive to getting the home rented.


Forget the MLS SALES listing description and view the property as a rental prospect would view it and then write the RIGHT ad for a rental prospect.



View our available Charlottesville, Albemarle and Lake Monticello rental homes online with photos and floor plans

" be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous


Comment balloon 13 commentsWallace S. Gibson, CPM • July 04 2014 07:03AM


Wallace, that makes all the difference - look at the way the potential tenants will want it! I need to change my style!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 5 years ago

Good point, Wallace.  Also, I think flooring surface is important, too.  I've seen many renters where they can only move in if there is hard surface (hardwood or laminate) due to allergies/asthma.  And, of course there are others that prefer carpet - at least for bedrooms...especially here where it gets colder in the winter.

Posted by Women of Westchester Working Together, Women helping Women get ahead (Women of Westchester Working Together) about 5 years ago

Hello Wallace ... great post with some great information, thanks and "Happy 4th of July"


Posted by Robert Vegas Bob Swetz, Las Vegas Henderson Homes for Sale (Realty ONE Group) about 5 years ago

Hi Wallace.  They sound like lazy, uniformed agents to me.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) about 5 years ago

Wallace, positioning a home for rent or for sale are juxaposed! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) about 5 years ago

This is good advice for agents that handle rentals.

Have a wonderful weekend!

Posted by Roy Kelley (Realty Group Referrals) about 5 years ago

Wallace, now that you mention it, I am seeing more and more ads that look like for sale ads rather than for rent ads. I had never given it much thought..

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) about 5 years ago also tells rental prospects that the house has been for sale and may go back on the market...not a good tell for renters

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) about 5 years ago

Have a most productive week. Post some of your flower pictures in your blogs.

Posted by Roy Kelley (Realty Group Referrals) about 5 years ago

Wallace you are so right that's too much information for someone looking to rent.  Maybe your next post should point out what's relevant and how to write the AD.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) about 5 years ago

Yes, rentals are a different niche. A garage though maybe helpful to list, but many times potential renters only ask if there is any parking space available...

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) about 5 years ago

I feature GARAGES, FENCED YARDS, provided APPLIANCES and WHEN THE PROPERTY WILL BE AVAILABLE.....this last one is what most real estate agents forget!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) about 5 years ago

Excellent advice.  Rental clients have different concerns - and the MLS description should addressthose appropriately.

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) about 5 years ago

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